Casa de Novelas

Casa de Novelas 1 - The Mannequin Party by Gino R Campodonico

Any guy that lives in Miami understands the struggle that is both looking and keeping cool given the city’s year-round tropical climate. I’m constantly faced with the challenge of trying to choose an outfit that can take me from a lunch meeting to cocktails without looking like I just left the sauna. Thankfully for me, and everyone that lives or visits hot and humid places like Ibiza, Capri, Mykonos or Vegas, to name a few, one man decided to take matters into his own hands.

Inspired by his travels around the world, the always dapper Daniel Novela created Casa de Novelas – a relatively new fashion house focusing on men’s blazers and accessories ideal for looking amazing in the hot, hot, heat. Designed in Miami Beach and made in Italy, Casa de Novelas produces light, well-tailored jackets that are appropriate for any setting. What makes them even cooler? The design of the jackets is key as they boast a half-canvased, deconstructed approach to allow movement and breathability.

Casa de Novelas 2 - The Mannequin Party by Gino R Campodonico

I recently visited Daniel at his studio in Miami Beach to learn more about Casa de Novelas. The afternoon meeting led to this collaboration shot by Jipsy, my frequent creative partner and a photographer that we both love. This editorial highlights three jackets that are casual and effortlessly elegant, and uses South Beach as a colorful backdrop to compliment the garments’ color palettes.

Casa de Novelas 3 - The Mannequin Party by Gino R Campodonico

All Casa de Novelas jackets are named after Daniel’s favorite beaches around the world.

SAMANA – SHAWL COLLAR DOUBLE BREASTED JACKET (pictured above)

“Our Samana shawl collar double breasted jacket is a unique jacket for the fashion forward individual. Shawl collar double breasted jackets were traditionally very formal. Our reinterpretation is a very casual take on the smoking jacket. We started with a slim Italian cut, paired with an elegant yet casual fabric, for instance our wool/silk blend from Guabello. Together, you have the perfect blend of traditional elegance and modern casual style. Paired with jeans or dress slacks, it’s a standout piece in your wardrobe.”

Named after Saman Beach in Dominican Republic.

Casa de Novelas 6 - The Mannequin Party by Gino R Campodonico

Casa de Novelas 5 - The Mannequin Party by Gino R Campodonico

Casa de Novelas 7 - The Mannequin Party by Gino R Campodonico

Casa de Novelas 10 - The Mannequin Party by Gino R Campodonico

Casa de Novelas 18 - The Mannequin Party by Gino R Campodonico

GUIONES – PEAKED SINGLE BREASTED JACKET (pictured above)

“Our Guiones single breasted peaked jacket is a slim, Italian cut jacket. It features a single button front, wide peaked lapels and patch pockets. This jacket is deconstructed and half-canvassed. This provides the best of both worlds…the canvas give the jacket structure while being half-canvassed allows it movement and ability to breathe, especially in hot weather. The deconstructed nature of the jacket also allows it to wear naturally, without excessive stiffness and structure. It’s a new-world take on an old-world jacket, making it much more relaxed and comfortable to wear, but with the masculinity you expect of wide peaked lapels.”

Named after a great surfing beach in the Nicoya Peninsula of Costa Rica.

Casa de Novelas 19 - The Mannequin Party by Gino R Campodonico

The Casa de Novelas man is well-traveled and stylish. He is a debonair man taking care of business, but always up for a night about town. Motto: “Not overly formal, but always giving you an elegant look, to pleasantly be noticed during your days and nights, be that a beach club in Ibiza or a dinner party in Miami.”

Casa de Novelas 11 - The Mannequin Party by Gino R Campodonico

Casa de Novelas 12 - The Mannequin Party by Gino R Campodonico

Casa de Novelas 13 - The Mannequin Party by Gino R Campodonico

Casa de Novelas 15 - The Mannequin Party by Gino R Campodonico

Casa de Novelas 16 - The Mannequin Party by Gino R Campodonico

Visit www.casadenovelas.com to shop.

All photos by Jipsy.

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